ROADIS, a company that invests in and operates highways—currently managing 1,882 kilometres worldwide—presents its international road safety campaign with the slogan: “Your Safety, Our Priority”. Over the next year, ROADIS will work with all of its concessions to reinforce the following objectives: prevent accidents, reduce accident rates and remind users of the importance of obeying the rules of the road.
Traffic accidents are the 8th leading cause of mortality worldwide according to the latest report published by the World Health Organization (WHO). “With this campaign, we are aligning ourselves with the UN’s 2030 Sustainable Development Goals” said José Antonio Labarra, ROADIS CEO. “Almost 90% of road accidents are due to human error, so it is fundamental to raise awareness among our road users“.
ROADIS has created a report on the main causes of accidents where the company is present worldwide, concluding that they coincide with the studies published by the WHO. “Going over the speed limit, driving under the influence of alcohol or drugs, using a mobile phone at the wheel and being in the wrong lane are the five main causes of accidents we see on our highways”, says Labarra.
The “Your Safety, Our Priority” campaign will impact more than 225,000 road users that drive on ROADIS-managed highways each day: a portfolio of 10 concessions in 5 countries across 3 continents. The campaign will be implemented simultaneously in Spain, Mexico, Brazil, Portugal and India, adapted to local languages, needs and audiences.
This online and offline campaign has been designed around 4 main blocks: drivers’ behaviour on the road, distractions inside the vehicle, physical state of the driver and the vehicle maintenance.
ROADIS is committed to raising awareness of road safety as an effective tool to save lives.