Brazil, RC

Brazil’s road safety campaign is adapted against COVID19

Over the last few months, we have seen how the arrival of COVID-19 is affecting all the countries where ROADIS operates. As you know, Brazil is one of the countries suffering the most from the effects of the pandemic. And in the intranet we have been telling you about some of the initiatives we have developed in ViaBahia to face this reality.

This summer we have gone a step further and developed a special block for our global ROAD SAFETY campaign: “Your safety, our priority”. And although it is not strictly a road safety challenge, we have linked it to the health and safety of the road users we manage.

In this special block of COVID19 content, we propose a series of simple measures, in terms of personal health and safety, that ViaBahía customers can adopt during their road trips.

As in the previous blocks, the campaign includes the posting of posters in areas heavily travelled by drivers, the distribution of over 10,000 leaflets with recommendations and a grid of specific contents published on social networks.

We take this opportunity to show you some photos that were taken during the development of the campaign last week.

Translated with (free version)