During the celebration, the ViaBahía team distributed more than 60 toys at a children’s party for the little ones in Poções and Vitória da Conquista, in the state of Bahia.
VIABAHIA continues to advance its corporate responsibility strategy and show its commitment to the social development of the communities in its area of influence. In the month of Children’s Day, the concessionaire dedicated two days of attention to the little ones in the context of the campaign “Every day is a great day to do good.” During this initiative, our team in Brazil organized a donation of new toys.
Up to 60 were the gifts that they managed to collect to distribute among the children of Poções and Vitória da Conquista. In Poções, the toys were delivered to the Centro de Atenção à Criança o Adolescente de Poções (CEACAP), also known as Casa da Criança. In Conquista, the children of the village of Veredinha also received donations from VIABAHIA employees. In this city, our dealership had the support and participation of the Dinamus Trailblazers Club of the Adventist Church.
Between jokes, laughter and lots of fun, the children enjoyed many surprises: a series of dynamics of children’s activities and a lot of sweets, for all tastes, donated by Gabriela Guimarães, the doctor of the Advanced Support Unit of the concessionaire.
The initiative was very well received by the communities; So, for the next two months, VIABAHIA will continue with the campaign, to make it easier for many other children to also receive gifts and toys for Christmas.
We continue to advance in our Corporate Responsibility strategy!