This is the motto of the international road safety campaign which ROADIS launched in 2019 across all its concessions, with the objective of limiting accidents, reducing accident rates and reminding users of the importance of following traffic regulations. This user awareness initiative was launched after realising that traffic accidents are the eighth most common cause of death worldwide, according to the World Health Organisation, and that nearly 90% of road accidents are due to human factors. The main causes of accidents on our roads are speeding, drink and drug driving, using a mobile phone at the wheel and not using the correct lane.
Predicted to reach out to over 225,000 daily users, the campaign was rolled out simultaneously in Spain, Mexico, Brazil, Portugal and India and focused on 4 major lines: the driver on the road, distractions inside the vehicle, the driver’s physical fitness and car maintenance.
Commitment
We view Corporate Responsibility as a key element of our ADN
The pursuit of excellence, efficiency and sustainability defines our DNA
We understand Corporate Social Responsibility as an essential aspect of our culture and our business model. We have made a commitment to improve the quality of life of our users. We support our employees and encourage their professional development. We maintain a commitment to the environment. We seek excellence, efficiency and sustainability in our operations, always through innovation.
At ROADIS we want to play an active role in the transition to a more sustainable world. That is why we have developed a 2020-2023 Sustainability Plan which will allow us to maintain a prominent role in the future business environment; as well as bei an active participant in the transition towards a more responsible and sustainable economic model.
Our Master Plan is aligned with the UN’s 2030 Sustainable Development Goals, founded on support for the local communities where we operate. In this regard, we have consolidated our CSR projects into three SDG: Well-being, the Environment and Education and childhood.
Well-being
Environment
Education and Childhood_